Blog
Turn Big Data into New Business
December 09, 2018
There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers. In most cases, this simply means using data available to identify consumers that are most li...
Pinpoint Your Ideal Customer
December 07, 2018
You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads?...
Keep Busy When the Market (and Weather) is Cold
November 12, 2018
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
Past Customers are the Key to Future Business
November 08, 2018
Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify y...
A Customer-Focused Marketing Message Wins
November 06, 2018
Movers marketing to potential customers have a unique messaging challenge. A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...
Are Pending Leads Quality Leads? Get the Facts.
October 12, 2018
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
The Secret to Better Timing: Introducing Daily Leads
October 04, 2018
Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...
Why Internet Moving Leads Suck
October 01, 2018
When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...
Discover the Formula for a Steady Stream of Leads
September 27, 2018
As you know, the moving industry ebbs and flows along with the housing market. But no matter the time of year, you can still find moving jobs by strategically generating awareness of your services....
A Look at the 2018 Real Estate Market
September 10, 2018
As the busy summer moving season draws to a close, now is the perfect time to take the temperature of the real estate market. A hot market means movers are busy while a cooler market means you may ...
Get More Calls with 9 Simple Postcard Design Tips
September 07, 2018
Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...
4 Tips for Tracking Direct Mail Response Rates
August 30, 2018
Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...