Blog
Real Estate Rundown by Moving Leads | September 2020
September 09, 2020
Although the real estate market has seen it’s ups and downs and plenty of uncertainty during this pandemic, headlines still remain relatively positive as we finish up the 3rd quarter of the year. ...
Creating a Postcard for Optimal Response Rates
September 09, 2020
The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...
Campaign Rubric - Score Decisions for your Campaign
August 26, 2020
When setting up and managing your campaign there are many important decisions to be made. After years of working with movers, we have identified the key elements that are needed for a successful ...
Postcard Design Rubric - Score Your Postcard Design
August 26, 2020
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
New Response Tracker - The Power to Prove Direct Mail Works
August 04, 2020
Introducing The Response Tracker! A new complimentary online tool available to our customers to track responses to your direct mail campaign and generate reports to measure your success.
Real Estate Rundown by Moving Leads | August 2020
July 30, 2020
Even with the ebbs and flows of COVID-19, the real estate market has remained resilient and homes are selling at the fastest rate ever recorded. Reach these homeowners proactively before they need ...
A Unique URL is a Powerful Tracking Tool
July 17, 2020
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
Report: Tips for Marketing During the Pandemic
July 07, 2020
After the record-breaking low lead counts this spring, there are signs of recovery this summer. However, there is still some uncertainty ahead, and new trends that are changing the housing market. ...
The Impact of COVID-19 on Mover Marketing
July 06, 2020
We have analyzed our lead data to measure the impact of COVID-19 on mover marketing so far. In this blog, we share our insights on some new trends to help our customers adjust their marketing campa...
Online Marketing Tips for Movers as Communities Re-Open
June 04, 2020
As the owner of a moving company, you may have experienced a downtick over the last two months as people decided not to risk moving homes during such a volatile time. Now, things are starting to lo...
Recover This Summer with Well-Timed Messaging
June 03, 2020
The real estate market is showing signs of recovery. Now, more than ever, the key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them at...
Win Business with Perfect Timing
June 02, 2020
The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...