Blog
Real Estate Rundown | May 2019
May 06, 2019
As a part of the moving industry, we’re sure you’ve noticed that this year’s real estate market differs from the last few. With longer times on the market, increased seller competition, and more op...
Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond
April 17, 2019
Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available. They ebb...
3 Questions You May Have about Postcard Returns
February 28, 2019
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
Moving Industry Trends: Beat Seasonal Ups and Downs
February 17, 2019
The moving industry is a “piggyback” industry to the real estate market. Just like builders and real estate agents, the seasonality of the industry determines sales potential. What’s the solution...
Not All Leads are Created Equal: The Worst List Ever
February 04, 2019
I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the wor...
Dos and Don’ts for Tracking Postcard Success Rates
January 16, 2019
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
Customer Survey Validates Response Rates for Direct Mail
January 15, 2019
Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more...
Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?
December 12, 2018
FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic an...
Turn Big Data into New Business
December 09, 2018
There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers. In most cases, this simply means using data available to identify consumers that are most li...
Pinpoint Your Ideal Customer
December 07, 2018
You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads?...
Keep Busy When the Market (and Weather) is Cold
November 12, 2018
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
Past Customers are the Key to Future Business
November 08, 2018
Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify y...