Managing Campaigns
Planning for Seasonal Ups and Downs
The moving industry is a "piggyback" industry to the real estate market. Just like builders and real estate agents, the seasonality of the industry determines sales potential. What's the solution to movers trying to run a year-round…
Campaign Rubric
We've designed a rubric to score campaigns. Each key element is given examples and scores. The key decisions that have resulted in the best response rates are scored higher. Review each element and score your campaign.
Design Rubric
We've designed a rubric to score your postcard design. Each element is given examples of different usage on postcard designs. The use that has been tested to help with response rates are scored higher. Review each element and score your design.
Tracking Responses
If you're not tracking your direct mail campaign, how are you going to know if it was successful or not? We offer our customers an online tool to track responses and have created a tips sheet.
Learn More About Our Services
Lead & Postcard Fulfillment
Direct mail is highly targeted, timely, personal, flexible, and cost-effective. It’s proven to be a key solution for establishing a direct connection with your potential customers. Learn how you can use direct mail and leads from MovingLeads.com to attract more homeowners and high-profit jobs.
Know Your Customer's Next Move with Clairvoyance
If you delivered a great service to past customers, chances are, they would use you again… if they remember who you are. Now you can actively market to past customers. We’ll help you reach them at the right time so you are top of mind and earn repeat business.
Turn Past Customers into New Business
It is 8x more expensive to bring on a new customer than retain an old one. Focus your marketing to turn a one-time customer into a repeat customer. An annual spring postcard mailing to your past customers is an effective way to ask for repeat business or a referral.
Build a Referral Campaign from Real Estate Agents
Referrals are a marathon, not a sprint. It takes time to cultivate a strong relationship with an Agent. MovingLeads.com automates the first outreach to the Agent, then you step in. See how it's done.
Postcard Design
Submit a Design
Whether you’re starting from scratch or already have your postcard design created, we make it easy to submit a design for your service. And we have a design option to fit any budget.
Design Rubric
We've designed a rubric to score your postcard design. Each element is given examples of different usage on postcard designs. The use that has been tested to help with response rates are scored higher. Review each element and score your design.
Design Postcards for Optimal Response Rates
Your postcard design can make our break your campaign response. A few tweaks can turn a mediocre card into a sales gold mine. For the past 15 years we've seen thousands of super successful postcards…
Customer Focused Messaging
Movers marketing to potential customers have a unique messaging challenge. A homeowner only moves every 3-5 years. You need to introduce your business with messaging that provides what the customer need…
Surveys & Studies
Other Lead Providers: Analysis of a Really Bad List
I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the worst mailing…
Demographic Analysis: Who Is On Our List?
We hired a data analysis company, Predictive Analysis LLC, to study the househols included in our pre-mover data and compare them to US families in general. The report is a demographic analysis of our Pre-Mover leads…
Customer Survey: Response Rates For Direct Mail
We recently surveyed our current customers to learn more about their response rates with their direct mail campaigns. The results provided interesting takeaways insights about the tracking…
Homeowners Survey: How Do Homeowners Find a Mover?
We recently performed a survey of homeowners to learn more about the resources and information they use to help them find and hire a mover. The results are interesting and give insight into which…
Join a Community of Marketing Professionals
Coming Soon!
As marketers, we benefit from building a community of fellow professionals, who face the same challenges of marketing a moving company. It has been great connecting with movers during our recent meetups.
We’ve received great feedback and we have listened. We are taking a break to construct a new format with more flexibility for busy movers’ schedules.