About Us

Meet MovingLeads team.

At First Movers Advantage LLC, innovation is a core component of our philosophy and what drives our business.

Since 2003, First Movers Advantage has helped moving companies connect with homeowners at the moment they are preparing to move.

What began as an opportunity to improve how movers identified potential customers has grown into one of the industry's leading direct mail and homeowner targeting platforms. As technology has evolved, so have we — from manually collecting listing information to developing advanced data collection systems, intelligent targeting tools, automated marketing solutions, and performance reporting designed specifically for the moving industry.

Today, MovingLeads.com provides much more than homeowner data. We help moving companies build consistent, scalable marketing programs through flexible lead services, automated postcard campaigns, strategic targeting, enterprise solutions, and innovative technologies like Clairvoyance AI^TM. Every solution is designed to help movers reach the right homeowners, simplify their marketing, and generate measurable results.

Our success has always been measured by the success of our customers. Whether working with an independent mover, a multi‑location company, or a national van line, we are committed to delivering accurate data, exceptional service, and innovative solutions that help our partners grow with confidence.

In addition to serving the moving industry, First Movers Advantage also develops specialized data solutions for a variety of industries through FMAdata.

Our Journey

Two decades of moving innovation.

2002

The Spark

A postcard from a mover sparked the idea. We saw a clear opportunity to help moving companies build smarter, more effective marketing strategies.

Early Years

Founding Team

We evolved from a team of manual data entry clerks into a dedicated software team, developing custom programs for faster, more accurate data collection.

Growth

Nationwide Impact

We built trusted partnerships with moving companies of all sizes across the country, measuring our success solely by how much our clients grow their sales.

Today

AI & Innovation

Today, we leverage cutting-edge and advanced analytics, including Clairvoyance AI^TM, to optimize lead targeting, speed up delivery, and keep our clients steps ahead of the competition.

Leadership

The minds behind First Movers Advantage.

DOG (Director of Gladness)

Freddie Long

On the team since 2014, Freddie ensures operations run smoothly by enforcing mandatory fetch breaks, boosting team spirits, and occasionally sharing his thoughts in the background of client phone calls.

Director of Business Development

Mark Sextro

Since joining the MovingLeads.com team in 2020, Mark has helped movers across the country grow their businesses through strategic marketing solutions. Drawing on his years with Graebel Relocation, he understands the moving industry from the inside and enjoys partnering with customers to help them achieve lasting success.

Junior Director of Business De-tail-ment

Bogui Sextro

Duties include shadowing the Director of Biz Dev, conducting afternoon territory walks, and enforcing mandatory power naps for company wellness.

Customer Success Associate & Data Analyst

Jhamal Fanning

Jhamal started with MovingLeads as a Data Quality Specialist in 2020 where he quickly excelled at collecting and optimizing real estate information. In 2022, he expanded his role into customer relations where he has promptly and effectively helped moving companies across the country tailor their marketing.

Customer Purr-suasion Associate

Ru Fanning

Wins hearts through strategic purring, irresistible charm, and occasional keyboard inspections.

Customer Service Associate & Data Analyst

Andy Brannon

Andy brings a powerful combination of customer service and data analysis to the team. Passionate about helping customers efficiently, he is dedicated to making every interaction smooth and convenient. Splitting time between support and data management, Andy works behind the scenes to ensure clients receive complete, accurate, and up-to-date moving leads.