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Not All Leads are Created Equal: The Worst List Ever

February 04, 2019

I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the worst mailing lists I have ever seen. See the shocking discoveries I make as I dig through their list and learn how to identify a quality list. Read more...

Dos and Don’ts for Tracking Postcard Success Rates

January 16, 2019

It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of your overall marketing mix. With higher success rates than many other forms of marketing, direct mail is affordable and effective.  Read more...

Customer Survey Validates Response Rates for Direct Mail

January 15, 2019

Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more support in tracking their direct mail campaigns. Read more...

Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?

December 12, 2018

FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic analysis of our Pre-Mover sales leads which highlights the unique characteristics of our audience. Read more...

Turn Big Data into New Business

December 09, 2018

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most likely to purchase your products or services. You can then focusing marketing efforts and dollars on only the ideal prospects.  Find out how you can use our data to get you more business. Read more...

Pinpoint Your Ideal Customer

December 07, 2018

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads? We’ll walk you through the process and give you tips on reaching leads that are well worth your time and effort. Read more...

Keep Busy When the Market (and Weather) is Cold

November 12, 2018

During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowners as they are busy with the start of school and planning upcoming holidays. These factors cause a brief pause in the market but there are still leads available and moves to be booked so it’s critical to adjust your marketing for the season.   Read more...

Past Customers are the Key to Future Business

November 08, 2018

Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify your company’s reputation.  In fact, 62 percent of homeowners turn to online reviews. And most importantly 83 percent of homeowners ask friends or family members for a referral. Read more...

A Customer-Focused Marketing Message Wins

November 06, 2018

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases over years, you need to introduce your business with messaging that provides what the customer needs to make a decision to hire you in just one touch point. It is critical to make sure your message is customer-focused – what your customer needs and wants to see in order to make a decision. Read more...

Are Pending Leads Quality Leads? Get the Facts.

October 12, 2018

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities. Read more...

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