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Real Estate Rundown | June 2019

June 10, 2019

As spring rolls into summer we are seeing a wide range of predictions from real estate experts. Are we on the brink of a recession or still sailing smoothly with a hot market for many months to come? Only time will tell. As movers, it pays off to stay consistent with your marketing so that you can reel in business no matter which way the market turns.  Read more...

The Power of Postcards: Stay Busy in a Slower Market

May 06, 2019

Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list their home. That way, no matter how long it takes them to sell their home, they have your information handy. Read more...

Real Estate Rundown | May 2019

May 06, 2019

As a part of the moving industry, we’re sure you’ve noticed that this year’s real estate market differs from the last few. With longer time on market, increased seller competition, and more options for buyers, don’t expect 2019 to mimic previous years. See what the experts are saying about recent trends and future projections. Read more...

Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond

April 17, 2019

Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available.  They ebb and flow between the seasons and throughout the course of the full year. By understanding the seasonal trends of the real estate market, movers can create a year-long marketing plan and budget that is adjusted strategically season by season.  A well-planned marketing plan will lengthen the busy season and moderate the slow season, delivering steady sales year-round. Read more...

Real Estate Rundown | April 2019

April 15, 2019

The end of winter brought atypical rainfall, snow and cold but spring is now officially here and the supply is picking up. What does that mean for the real estate market? We rounded up a few articles that caught our attention this month. Read more...

3 Questions You May Have about Postcard Returns

February 28, 2019

MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct mail return rate is 10 percent, according to the U.S. Postal Service (USPS). That means for every 100 postcards you mail, 10 could come back as undeliverable. But, because of our verification process, our customers often experience less than a 10 percent return rate. Read more...

Moving Industry Trends: Beat Seasonal Ups and Downs

February 17, 2019

The moving industry is a “piggyback” industry to the real estate market. Just like builders and real estate agents, the seasonality of the industry determines sales potential. What’s the solution to movers trying to run a year-round business in a seasonal industry? Read more...

Not All Leads are Created Equal: The Worst List Ever

February 04, 2019

I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the worst mailing lists I have ever seen. See the shocking discoveries I make as I dig through their list and learn how to identify a quality list. Read more...

Dos and Don’ts for Tracking Postcard Success Rates

January 16, 2019

It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of your overall marketing mix. With higher success rates than many other forms of marketing, direct mail is affordable and effective.  Read more...

Customer Survey Validates Response Rates for Direct Mail

January 15, 2019

Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more support in tracking their direct mail campaigns. Read more...

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