Blog

Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?

FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic analysis of our Pre-Mover sales leads which highlights the unique characteristics of our audience. Read more...

Turn Big Data into New Business

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most likely to purchase your products or services. You can then focusing marketing efforts and dollars on only the ideal prospects.  Find out how you can use our data to get you more business. Read more...

Pinpoint Your Ideal Customer

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads? We’ll walk you through the process and give you tips on reaching leads that are well worth your time and effort. Read more...

Keep Busy When the Market (and Weather) is Cold

During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowners as they are busy with the start of school and planning upcoming holidays. These factors cause a brief pause in the market but there are still leads available and moves to be booked so it’s critical to adjust your marketing for the season.   Read more...

Past Customers are the Key to Future Business

Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify your company’s reputation.  In fact, 62 percent of homeowners turn to online reviews. And most importantly 83 percent of homeowners ask friends or family members for a referral. Read more...

A Customer-Focused Marketing Message Wins

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases over years, you need to introduce your business with messaging that provides what the customer needs to make a decision to hire you in just one touch point. It is critical to make sure your message is customer-focused – what your customer needs and wants to see in order to make a decision. Read more...

Are Pending Leads Quality Leads? Get the Facts.

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities. Read more...

The Secret to Better Timing: Introducing Daily Leads

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving industry?     Read more...

Discover the Formula for a Steady Stream of Leads

As you know, the moving industry ebbs and flows along with the housing market. But no matter the time of year, you can still find moving jobs by strategically generating awareness of your services. We'll show you how. Read more...

A Look at the 2018 Real Estate Market

As the busy summer moving season draws to a close, now is the perfect time to take the temperature of the real estate market. A hot market means movers are busy while a cooler market means you may have to rethink your marketing strategy. Read more...