Blog

Past Customers are the Key to Future Business

November 08, 2018

Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify your company’s reputation.  In fact, 62 percent of homeowners turn to online reviews. And most importantly 83 percent of homeowners ask friends or family members for a referral. Read more...

A Customer-Focused Marketing Message Wins

November 06, 2018

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases over years, you need to introduce your business with messaging that provides what the customer needs to make a decision to hire you in just one touch point. It is critical to make sure your message is customer-focused – what your customer needs and wants to see in order to make a decision. Read more...

Are Pending Leads Quality Leads? Get the Facts.

October 12, 2018

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities. Read more...

The Secret to Better Timing: Introducing Daily Leads

October 04, 2018

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving industry?     Read more...

Discover the Formula for a Steady Stream of Leads

September 27, 2018

As you know, the moving industry ebbs and flows along with the housing market. But no matter the time of year, you can still find moving jobs by strategically generating awareness of your services. We'll show you how. Read more...

A Look at the 2018 Real Estate Market

September 10, 2018

As the busy summer moving season draws to a close, now is the perfect time to take the temperature of the real estate market. A hot market means movers are busy while a cooler market means you may have to rethink your marketing strategy. Read more...

Get More Calls with 9 Simple Postcard Design Tips

September 07, 2018

Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card into a sales gold mine. For the past 15 years, we’ve seen thousands of super successful, and some not-so-successful direct mail campaigns. We’ve learned what works for movers and what doesn’t. When used properly, postcards are a powerful marketing tool to connect you with your best potential customer. And when you combine all of the proper elements, they will bring in business. Read more...

4 Tips for Tracking Direct Mail Response Rates

August 30, 2018

Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on marketing approaches that aren’t beneficial for your business. Tracking the response rate of your campaigns ensures that you know if your marketing dollars are going to the right place. Read more...

Turn Excellent Customer Service into Future-Moves

February 07, 2018

Learn how providing great customer service can lead to more repeat moves and referrals from past customers. Read more...

Innovation: The Key to Moving Company Success

December 11, 2017

Using innovation to re-charge your moving business is the best way to continue to grow your business. Looking for new ways to adjust to customers needs and market to them is more important than ever. Take a look at how innovation can be used for mover marketing and how MovingLeads.com uses innovation to better serve you. Read more...