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December 09, 2018

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most li...
December 07, 2018

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads?...
November 12, 2018

During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
November 08, 2018

Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify y...
November 06, 2018

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...
October 12, 2018

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
October 04, 2018

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...
October 01, 2018

When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...
September 27, 2018

As you know, the moving industry ebbs and flows along with the housing market. But no matter the time of year, you can still find moving jobs by strategically generating awareness of your services....
September 10, 2018

As the busy summer moving season draws to a close, now is the perfect time to take the temperature of the real estate market. A hot market means movers are busy while a cooler market means you may ...
September 07, 2018

Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...
August 30, 2018

Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...
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