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Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...

Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...

Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...

Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.

How long does it take you to address, label and stamp every postcard you mail? If you've been managing direct mail yourself, see what you've been missing.

What does it mean to "seed" a postcard mailing? "Seeding" is when you mail known addresses along with the movings leads, so that you can verify delivery.

Have you tried direct mail before and struggled with a high return rate? Learn why "return to sender" happens and how MovingLeads.com strives to do better...

I want to introduce you to a key marketing technique that I’m a huge fan of. If you haven’t tried A/B Testing, it’s time you took it for a spin and improve your moving lead success rate. It’s easy...

I want you to get the most out of your marketing dollars and skip past 7 common postcard stumbling blocks! A good postcard can be a mover’s best friend to build that sales funnel. Here are a few ke...

Over the last 12 years I've worked with a LOT of postcards in my marketing business. I've seen how powerful they can be as a marketing tool and I've also learned what works for movers (and others) ...