Blog

The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...

We are often asked to review postcard designs.  While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.  

Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...

Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...

Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...

Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...

Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.

How long does it take you to address, label and stamp every postcard you mail? If you've been managing direct mail yourself, see what you've been missing.

What does it mean to "seed" a postcard mailing? "Seeding" is when you mail known addresses along with the movings leads, so that you can verify delivery.

Have you tried direct mail before and struggled with a high return rate? Learn why "return to sender" happens and how MovingLeads.com strives to do better...