Postcard Design & Printing
September 09, 2020
The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...
August 26, 2020
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
July 17, 2020
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
February 11, 2020
Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...
November 19, 2019
Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...
May 06, 2019
Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...
November 06, 2018
Movers marketing to potential customers have a unique messaging challenge. A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...
September 07, 2018
Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...
October 23, 2017
According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.
March 20, 2017
How long does it take you to address, label and stamp every postcard you mail? If you've been managing direct mail yourself, see what you've been missing.
December 13, 2016
What does it mean to "seed" a postcard mailing? "Seeding" is when you mail known addresses along with the movings leads, so that you can verify delivery.
November 30, 2016
Have you tried direct mail before and struggled with a high return rate? Learn why "return to sender" happens and how MovingLeads.com strives to do better...