Design Postcards for Optimal Response Rates

November 19, 2019

Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with leads.

When using direct mail, postcard design is key. A mover’s postcard introduces them to potential customers. What type of first impression do you want your business to make? I’m guessing professional, trustworthy, and reliable all come to mind. 

One of the unique characteristics of using a postcard to deliver a marketing message is that it keeps on working for movers after the homeowner receives it. It’s not an annoying phone call that can be ignored or an email that’s deleted or quickly forgotten about. Homeowners tend to put mover postcards on their fridge until the time is right. But, in order to catch the homeowner’s eye, the postcard design needs to fit their needs and communicate the right message. 

Learn more about the power of the postcard.

Design can make or break a mover’s first impression. So, what design elements should movers incorporate into their postcards?

You’ve come to the right place. At, our team has been sending direct mail postcards to homeowners for over 16 years. We’ve worked with hundreds of movers, and we know what gets a response, and what doesn’t. A few small tweaks can turn a failed postcard into a lucrative business opportunity. 

Below we list the 3 areas of postcard design and give tips on how you can optimize your direct mail marketing with imagery, layout, and messaging. 

Pro Tip: customers can now take advantage of our new Design Site. Use our customizable ready-made templates, design a custom postcard from scratch, or upload your own design. 


A Picture is Worth a Thousand Words

Take time choosing an image that sends the right message. You only have a few seconds to grab the attention of a homeowner. Your image is the most important design element on the postcard. Don’t just slap on a generic stock image that could make your business seem untrustworthy. 

Watch our video on postcard imagery to learn more about crafting an image that will embody the right message. 


Get Noticed

There is such a thing as “too much” when it comes to postcard design. Simple postcards perform better than cluttered. Color and message placement are also important.

Notice the vibrant blue color, catchy headline, this moving service story told with several pictures and minimal text. It's professional, inviting and clear.

Pro Tip: Do a visual test with a colleague or friend. Where does their eye go first? Does the headline pop? Ask them what message they are getting from the postcard in the first few seconds. Don’t be afraid to test out different colors or headlines to refine your messaging.


You know your copy needs to be concise, but what information is the most important? Movers need to demonstrate their benefits, present a special offer, and emphasize the next steps to win more business.

Demonstrate the Benefits

We surveyed homeowners to see what information they used when deciding on which mover to hire. Here are the results:

Conveying these characteristics in your postcard can help spell out the benefits for them: “Award-winning service you can trust—Family owned for 30 years," or "Highly trained and licensed movers for a stress-free move” or “We care about our clients and it shows in 15 years of happy moves.” You get the idea.

Present a Special Offer

People love deals. What can you offer that would make someone want to call right away? Keep in mind that when a homeowner receives your postcard, they may not be ready to hire. An offer that isn’t immediately redeemable isn’t as valuable. Discounts on moves or free box offers are a great way to close the deal but a free estimate is something you can offer that is relevant now. Watch the video below to learn more.

Emphasize the Next Steps

What should the homeowner do once they get your postcard? Get them to contact you! There should be no question of who you are, what the next steps are or where they can get in touch.

Include Your Contact Information:

Encourage homeowners to call or visit your website and make that call-to-action impossible to miss. Try a bigger font, brighter colors, a design or box around the offer, etc. Below are some call-to-action copy examples:

By following the guidelines above and using our design site, you’ll optimize your design increase the chances of getting a response. Remember, the image, layout, and message on your postcard need to be strong; you’re making a first impression on potential customers and you want it to be a positive one. To start receiving quality leads and to gain access to our design site to create your postcard, sign up today.

Learn more about our leads plus fulfillment service where we send your postcard design to new leads daily. Let us do all the work so you can concentrate on what you do best; moving customers!

Categories: Direct Mail Marketing, Postcard Design & Printing