Postcard Sizes
Postcard options for every marketing strategy.
Small
4 x 6
Great for:
Medium
5.5 x 8.5
Great for:
Large
6 x 11
Great for:
Mail Design
MovingLeads design site.
Whether you already have a postcard design ready to go or need help creating one, our team makes the process simple. Choose from professionally designed templates built specifically for movers to stand out in the mailbox and drive more calls.
The Pro Mover Portal gives you instant access to the postcard design you are mailing.
Our postcard templates are built strategically for moving industry direct mail campaigns. Every design is focused on helping movers increase visibility, generate calls, and stay top-of-mind with homeowners.
Design Tips
Tips for effective postcard design.
Over the years we have worked with hundreds of movers and have seen many designs tested and tired. Below are our tips on what should be included for a successful design. Also check out our Video Tutorials on postcard designs.
Click any + icon on the postcards below to reveal the tip.
Front of Postcard
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See Ultimate Test below about what pictures work best.
Emphasize contact information. Your website and phone number should appear on both sides.
Use a unique URL to track responses and always keep offers current. Find more information here
Strong visual is a must. Always include your logo, and design with a color scheme and visuals that represent your company.
Back of Postcard
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Tell them why you are the best choice. List the benefits of your services.
Keep copy to a minimum. When adding copy, keep your message clear, concise and impactful.
Demonstrate credibility. Include logos to boost your trustworthiness: better business bureau, trade association, licence number.
Ask for the order. Tell them what they need to do next.
Using a unique URL for an offer will entice people to visit your website. You can then track website traffic and quote requests as a response to your campaign. Bonus: no need to update postcard offers or have outdated offers in circulation.
We often suggest using a free estimate as an initial offer. Free estimates give homeowners an immediate value that isn’t dependent on them making a purchase.
Use a unique email address to track responses.
Follow USPS guidelines. The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned. See Safety Zone & Address area on our specs.
The Visual Test
Does your postcard pass the Ultimate Visual Test?
A Homeowner takes just seconds to decide if they need the postcard received. Do a test: strip away the words. Which postcard is selling something the homeowner needs?
Losers
We’ve seen many images tested that have failed because they do not instantly say this is from a mover.
Winner
An Image of your moving truck instantly says this is from a mover and will be kept because a homeowner needs to hire a mover.
We recommend custom photos:
Setup Fees
Setup & template postcard design fees.
Submit a design or use one of our templates for your postcard mailings.
Waived Setup Fee
Lead Only Service
Lead only service
Free
This setup fees are waived for lead only accounts.
There are no fees when setting up lead only service. Fees may apply later if the service is converted
to fulfillment service.
Basic Setup
Design Ready
One time fee
$75
This is an excellent solution when you have your design already designed and ready.
Setup fee applies to initial submissions only. Current customers will be billed a new set up
fee each time a design is changed in production.
Design Site & Setup
Design Site to DIY a Design
One time fee
$99
Sign up and we’ll give you access to our design website to use one of our templates or create a custom design.
Our proven postcard templates allow for quick, hassle-free setup, with our team available to help create
your design using our easy template options.