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GRAPHIC DESIGN – Three Options


Our Customers Have Access to Our In–House Graphic Designer Who Can Help Design or Set Up Your Postcard Design

logo
$50
If you have a current design, simply submit a PDF. Our graphic designer will work with your designer to make sure the design meets requirements and then put your design into production for your service.
* Note: This setup fee applies to initial submissions only. Current customers will be billed a new set up fee each time a design is changed in production for their service.
logo
$150
Need a postcard designed? A quick and easy solution is to choose from one of our postcard templates. Our graphic designer will customize the design for you and set it up in production with our printer.
The fee includes 2 hours of design time which typically is enough for standard template customization. If you request additional custom work or multiple revisions, additional graphic design time will be billed at $75 per hour at minimum of 15-minute increments.
logo
$350* or more
Want a custom postcard design? Our graphic designer can work with you on a fully custom design and setting it up in production with our printer.
$350 is 4 hours of design time plus setup. Graphic design fees are billed at $75 per hour at minimum of 15-minute increments.
*Note: Asking for multiple design options or multiple revisions will add to the overall cost of your design.
Score Your Design Based on the Key Elements Needed For a Successful Design
Click to download
Over the years we have worked with hundreds of movers and have seen many designs tested and tired. Below are our tips on what should be included for a successful design. (Also check out our Video Tutorials on postcard designs.)
Click on the icon to see details.
postcard obverse

A Strong Visual is a Must

Always include your logo, and design with a color scheme and visuals that represent your company.

Use a unique URL

Use a unique URL to track responses and always keep offers current.

Emphasize Your Contact Information

Your website and phone number should appear on both sides.

See Ultimate Test

See Ultimate Test below about what pictures work best

postcard reverse

Ask For The Order

Tell them what they need to do next.

We Often Suggest Using a Free Estimate as an Initial Offer

Free estimates give homeowners an immediate value that isn’t dependent on them making a purchase.

Tell Them Why You Are The Best Choice

List the benefits of your services.

Keep Copy To A Minimum

When adding copy, keep your message clear, concise and impactful.

Demonstrate Credibility

Include logos to boost your trustworthiness: Better Business Bureau, Trade association, Licence number.

Follow USPS Guildelines

The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned. See Safety Zone & Address area on our specs.

Use a unique email address

Use a unique email address to track responses.

Use a unique URL

Using a unique URL for an offer will entice people to visit your website. You can then track website traffic and quote requests as a response to your campaign. Bonus: no need to update postcard offers or have outdated offers in circulation.

Find more information on design tips here.

Use a Unique URL to track responses and always keep offers current. Find more information here.

DOES YOUR POSTCARD PASS THE ULTIMATE VISUAL TEST?


A Homeowner takes just seconds to decide if they need the postcard received.
THE TEST: Strip away the words. Which postcard is selling something the homeowner needs?

LOSERS

We’ve seen many images tested that have failed because they do not instantly say this is from a mover.

WINNER

An Image of your moving truck instantly says this is from a mover and will be kept because a homeowner needs to hire a mover.
winner postcard
We recommend custom photos:
  • Actual picture of your truck (new smart phones take a quality photo, so it doesn’t need to be professional photo)
  • Include your crew which is great introduction and shows the homeowner who they are hiring.