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HOW TO SUBMIT A POSTCARD DESIGN

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Please work with a graphic designer of your choice to create a custom postcard. A custom postcard is a good investment in your direct mail campaign and helps with response rates.
Don't have a graphic designer? We do not provide design services, but click here for a resource we recommend to find one.
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Please download our Specification Sheets and give to your designer or have them visit this webpage.
Design Files are also available to download here:
4x6 Spec InDesign File or AI File
5.5x8.5 InDesign File or AI File
6x11 InDesign File or AI File
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Please review the design to make sure it abides by all the design requirements before submitting your PDF.
Please provide your designers name and contact information.
Submission options:
Upload your PDF during signup.
E-mail your PDF to customer.service@fmadata.com.
For larger files, you may need to upload via a file sharing service, such as Dropbox.
Please make sure your Designer is aware of the Design Requirements below. You can also download our PDF here.
Final Size 4 x 6 5.5 x 8.5 6 x 11
Design Size
(full bleed)
4.2 x 6.2 5.7 x 8.7 6.2 x 11.2
Safety Zone
(all text and imagery within this area)
3.6 x 5.6 5.1 x 8.1 5.6 x 10.6
Address Area
(must remain blank)
2.1 x 3.6 2.6 x 3.7 2.6 x 3.7
postcards design specifications postcards design specifications
Export PDF With Settings:
  • Compression is at 300 DPI
  • “All Printer’s Marks” is unchecked
  • “Use Document Bleed Settings” is checked
  • The type must be outlined or submit your font files so the printer can view PDF with correct formatting.
How to Outline Text:
From the Selection Tool (Arrow on top left):
  • Left Click on the mouse and select the Entire Image or (CTRL + A)
  • Navigate to the drop-down window labeled “Type” (top of your application)
  • Select “Create Outlines” from the drop-down menu
  • SAVE as a new copy so that you can go back and edit the type on the original file.
How to Include Font Files:
  • From InDesign, navigate to the drop-down window labeled “File”
  • Select “Package…” from the drop-down menu. A new window will open.
  • Click on “Fonts” from the options on the left
  • Select your font and hit “Find Font”. This will open a second window.
  • Select your font again and choose “Reveal in Finder” (“Reveal in Explorer” on a PC)
  • This will locate the font file in Finder (or Explorer) for you, which you are then able to drag into the same folder where you are keeping your design files.
Over the years we have worked with hundreds of movers and have seen many designs tested and tired. Below are our tips on what should be included for a successful design.
Click on the icon to see details.
postcard obverse

A Strong Visual is a Must

Always include your logo, and design with a color scheme and visuals that represent your company.

Ask For The Order!

Tell them what they need to do next.

Emphasize Your Contact Information

Your website and phone number should appear on both sides.

Follow USPS Guildelines

The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned.

See Ultimate Test

See Ultimate Test below about what pictures work best

postcard reverse

Ask For The Order

Tell them what they need to do next.

We Often Suggest Using a Free Estimate as an Initial Offer

Free estimates give homeowners an immediate value that isn’t dependent on them making a purchase.

Tell Them Why You Are The Best Choice

List the benefits of your services.

Keep Copy To A Minimum

When adding copy, keep your message clear, concise and impactful.

Demonstrate Credibility

Include logos to boost your trustworthiness: Better Business Bureau, Trade association, Licence number.

Follow USPS Guildelines

The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned.

Find more information on design tips here.

DOES YOUR POSTCARD PASS THE UTLIMATE VISUAL TEST?


A Homeowner takes just seconds to decide if they need the postcard received.
THE TEST: Strip away the words. Which postcard is selling something the homeowner needs?

LOSERS

We’ve seen many images tested that have failed because they do not instantly say this is from a mover.

WINNER

An Image of your moving truck instantly says this is from a mover and will be kept because a homeowner needs to hire a mover.
winner postcard
We recommend custom photos:
  • Actual picture of your truck (new smart phones take a quality photo so it doesn’t need to be professional photo)
  • Include your crew which is great introduction and shows the homeowner who they are hiring.