The US real estate market has been moving at light speed for the past few years. Home prices skyrocketed and new listings were snatched up as soon as “For Sale” signs were staked into the yard.
Things have been moving fast for so long that we’ve almost forgotten that this burst in real estate activity isn’t normal. With several years of rising home prices without matching wages, buyers are feeling the pinch. Homes are staying on the market longer and sellers are forced to drop their prices.
For more real estate updates, check out the latest Real Estate Rundown.
So what does this all mean for the moving industry?
While there is still plenty of work out there, movers will need to have patience and rely heavier on marketing then they have in recent high seasons. But don’t let this deter you. Marketing your moving business doesn’t need to eat up all of your resources.
Harness the Staying Power of Postcards
Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list their home. That way, no matter how long it takes them to sell their home, they have your information handy.
Homeowners will keep a mover’s postcards until they are ready to make a decision about hiring a mover. Remember, you need to work on the homeowner’s timeline and right now, it spans longer than it has in recent years.
Patience is a Virtue in a Slow Market
Since we deliver new leads daily, movers can send out a constant stream of postcards to homeowners. While the slower market causes a delay from postcard received to response time, if you are patient, the calls and website visits will start rolling in in just a few weeks. The more consistent your mailings are the fuller your sales pipeline and the more responses you can expect to receive later. We’ve heard from movers that they’ve booked jobs with homeowners who received a postcard from them as long as six months ago! Sending postcards now is equivalent to ensuring future moves.
It’s Not Too Late to Start
Don’t worry if you haven’t already started mailing. It’s never too late to start. Postcards are the perfect way to provide your contact information to all potential customers and build a base for future responses.
We know that time is of the essence for hardworking movers. We've made our service affordable and flexible; necessary effort ranges from minimal to practically effortless. Check out our Leads Only service and our Leads Plus Postcard Fulfillment service to see what works best for your business. Want to get started today? Give us a call!