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We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
We’ve designed a rubric to score your postcard design. Each element is given examples of different usage on postcard designs. The use that has been tested to help with response rates are scored higher. A well-designed postcard will score 100 or more points.
Review each element and score your design. Are there areas for improvement?
Download the Design Rubric here.
Need to make adjustments to your postcard design? Check out our design options and tips here.