September 07, 2021

Now more than ever, it is so important to efficiently use your staff’s time when managing your marketing campaigns.  A well-managed campaign will save you time and money resulting in the highest ROI.

Choose now to fully automate your direct mail campaign.  It’s the smart way to get your phone ringing and your trucks moving. 

Step 1- Automate Receiving Only the "Best" Leads

Stop wasting your staff’s time manually looking up listings on real estate websites. There is no need to waste money purchasing every lead available to only then have to manually narrow down the list to the leads you want.  This wastes your staff’s time on tasks that can be done automatically for you.  

Choose instead our service that automatically verifies all the raw listing data into only the "best" leads - homeowners that have 1) just listed their homes for sale 2) still own and occupy the home and are potentially ready to hire a mover. From this complete list, you can further target by geolocation and by the asking price of the home.  In addition, you only have to pay for the leads you want based on your budget.  

And most importantly, these leads are sent to you automatically, every day without the need to log in and select the leads yourself.

Pro Tip: How to Target Your Best Customers

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Once you are receiving a steady flow of new fresh leads you need to contact the customers to fill your sales pipeline with new customers for your sales team. 

The timing and consistency of your mailings are critical.  Movers often struggle with consistent mailings if they rely on the staff.  It can be challenging to have staff available every day, for the 1-2 hours it can take to assemble and mail postcards.  Not to mention covering when staff take a vacation or need time off for illnesses which interrupt mailing in a timely manner. 

Consider our service because you won’t have to lift a finger to get the postcards mailed for you.  We have a fully automated system that sends your postcards for you every day no matter the quantity.   

Watch a quick video below of the behind-the-scenes look at the most efficient and flexible fulfillment of direct mail in the industry.  We turn hours of work into seconds!  It’s like having a virtual marketing assistant!

Automated Printing Video

Your campaign will be running for you automatically and generating responses for your sales team. 

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Step 3 - Automate Response Tracking

After 4 - 6 weeks of consistent mailing, you’ll start getting consistent responses to your mailings.  An important part of a marketing campaign is tracking the responses to measure the success of your campaign.  

While you can use traditional methods to help track responses like call tracking numbers and a unique URL, the best way to track a response to your campaign is to match back the addresses of appointments and book jobs to your mailing lists.  This process could be time-consuming if you don’t have a way to easily match back.  

Our service includes a complimentary online tool designed to easily match responses to your mailing lists. The tool can also be used in real-time if you do not use a formal CRM. With the response tracker, it’s easy to know if your postcard played a role in the responses you receive. 

Learn more about our Response Tracker in our quick video:

How to Track Responses to Measure Success of your Campaign

We know that direct mail campaigns work for movers and we give you the tools to prove it!

At MovingLeads.com we do all the work for you as a virtual marketing partner! 

With our automated program, we can make implementing a consistent direct mail program virtually effortless and help fill your sales pipeline.  All you need to do is answer the phone. 

Find out more about our Automated Postcards Here. It's easy to get started. 

Call us at 303-443-0767.

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Categories: Setting Up & Managing Postcard Campaigns, About MovingLeads.com, Direct Mail Marketing, Postcard Design & Printing, Monthly Newsletter