Blog

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...

When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...

As you know, the moving industry ebbs and flows along with the housing market. But no matter the time of year, you can still find moving jobs by strategically generating awareness of your services....

As the busy summer moving season draws to a close, now is the perfect time to take the temperature of the real estate market. A hot market means movers are busy while a cooler market means you may ...

Direct mail is performing better than ever! More businesses are turning to direct mail postcards to grow their sales. But, all postcards are not created equal. A few tweaks can turn a mediocre card...

Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...

Learn how providing great customer service can lead to more repeat moves and referrals from past customers.

Using innovation to re-charge your moving business is the best way to continue to grow your business. Looking for new ways to adjust to customers needs and market to them is more important than eve...

Read about how moving companies are partnering with Move For Hunger to help their local communities and provide food to local food pantries.

With Agent Outreach, movers can double their marketing reach and market to two leads: the homeowner and their real estate agent. By marketing to two moving leads, movers can increase awareness wit...