Blog

Insights for modern movers.

July 05, 2019
Don't Lose Momentum: Fall Mover Marketing Tips
You've had a strong summer. Your staff is trained and ready to move. How do you keep the momentum up and phones ringing? Find out our top tips for Fall Mover Marketing.
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June 10, 2019
Real Estate Rundown | June 2019
As spring rolls into summer we are seeing a wide range of predictions from real estate experts. Are we on the brink of a recession or still sailing smoothly with a hot market for many months to com...
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May 06, 2019
Real Estate Rundown | May 2019
As a part of the moving industry, we’re sure you’ve noticed that this year’s real estate market differs from the last few. With longer times on the market, increased seller competition, and more op...
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April 17, 2019
Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond
Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available.  They ebb...
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February 28, 2019
3 Questions You May Have about Postcard Returns
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
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January 16, 2019
Dos and Don’ts for Tracking Postcard Success Rates
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
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January 15, 2019
Customer Survey Validates Response Rates for Direct Mail
Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more...
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December 12, 2018
Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?
FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic an...
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December 09, 2018
Turn Big Data into New Business
There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most li...
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November 12, 2018
Keep Busy When the Market (and Weather) is Cold
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
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November 08, 2018
Past Customers are the Key to Future Business
Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify y...
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October 12, 2018
Are Pending Leads Quality Leads? Get the Facts.
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
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