February 10, 2015
Let's kick off the new year with one of the best ways you can build your business through 2016. I'm talking about referrals and the strongest referral pipeline you can get as a mover is real estate agents. Take full advantage of this awesome resource with a few strategic steps!
Whether it's landscapers, inspectors, mortgage lenders or movers, realtor referrals are pure gold. In fact, real estate executive Brian Icenhower says that “No one refers more clients to other businesses than real estate agents.”
If you want to tap into that deal flow, I have a few tips that can help. Keep in mind - Referrals are a marathon, not a sprint. They take time to cultivate, but are totally worth it in the long run.
You need to establish the connections and credibility that lead to jobs
Getting your first referral is just the beginning. Keep those jobs coming with a focus on customer service.
On a referral job, keep the realtor in the loop. Let them know when:
1. The move has been scheduled.
2. The move is on time (or not).
3. The move is completed.
It's just a few minutes of your time but a little outreach will show you’re going above and beyond for the agent and their client.
Be Responsive. Be thoughtful.
Realtor referred jobs should always get VIP treatment because they represent countless future jobs!
Keep your team in the VIP loop. Everyone should know it’s a priority job.
If you make a mistake, own up to it immediately and make it right.
Remember, realtor referrals aren't just about free food or a friendly face...They are about building TRUST through real relationships. It takes time to create these connections, but the rewards for your effort are high.
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