Blog
Creating an impossible to ignore call-to-action
June 24, 2015
Getting people to your website doesn’t do you any good if they don’t convert into sales. You can capture more moving leads and seriously boost your chances with great calls-to-action (CTAs). That ...
8 Simple Tips to Create Postcard Designs that Sell
May 20, 2015
Over the last 12 years I've worked with a LOT of postcards in my marketing business. I've seen how powerful they can be as a marketing tool and I've also learned what works for movers (and others) ...
Using Google Analytics to get marketing insights you need
April 22, 2015
I want to share one way you can make the most of your website by collecting crucial data that will allow you to better capture customers AND use it as an indicator on offline marketing efforts.
Maximize Your Online Moving Ads
March 14, 2015
Most businesses struggle to get the most out of their online ads. Having a pro by your side is key. Here’s one marketing company I’m happy to recommend.
From one lead to many - Rocking real estate referrals
January 10, 2015
Let's kick off the new year with one of the best ways you can build your business through 2016. The strongest referral pipeline you can get as a mover is real estate agents. I have a few tips to he...
Join over 600 movers doing serious good
December 17, 2014
Movers working together in the United States and Canada to feed millions with Move For Hunger. Find out more about how easy it is for your moving company to help make the world a better place, one ...
Optimizing Google Adwords with Negative Keywords
November 28, 2014
Let’s talk about internet ads. They are definitely a resource I recommend our clients include as a slice of their marketing pie, but are a lot of moving parts. Here are two quick tips that can help...
Is your moving company’s reputation getting trashed?
October 30, 2014
Feedback isn’t always fun and these days a bad review doesn’t just go from friend to friend, it’s up for the whole world to see. Worse, it can hurt your business and keep hurting you months after i...
Online & offline marketing - What movers need to know
August 27, 2014
If someone asked you the difference between online and offline marketing, you'd probably think it's a simple question. But, is it? Today I'm here to share why you can't separate the two anymore.
Email prejudice...Is it hurting your company?
July 30, 2014
Did you know that email prejudice exists? People make judgement calls on all kinds of things when doing business. One of them could definitely be your email address.
Marketing 101: Do You Need To Work On Your Website?
June 10, 2014
Today I want to address something that I see on a surprisingly regular basis. It's something you may NOT have. What am I talking about? WEBSITES. It's time for a heart-to-heart on the value of an o...
Stop Wasting Money On Bad Marketing - Mover Metrics
April 15, 2014
Really good marketing is about understanding your costs and returns. It's about knowing where you're winning and (equally important) where you might be hemorrhaging money. For movers and other busi...