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August 26, 2020
Campaign Rubric - Score Decisions for your Campaign
When setting up and managing your campaign there are many important decisions to be made. After years of working with movers, we have identified the key elements that are needed for a successful ...
August 26, 2020
Postcard Design Rubric - Score Your Postcard Design
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
August 04, 2020
New Response Tracker - The Power to Prove Direct Mail Works
Introducing The Response Tracker! A new complimentary online tool available to our customers to track responses to your direct mail campaign and generate reports to measure your success.
July 30, 2020
Real Estate Rundown by Moving Leads | August 2020
Even with the ebbs and flows of COVID-19, the real estate market has remained resilient and homes are selling at the fastest rate ever recorded. Reach these homeowners proactively before they need ...
July 17, 2020
A Unique URL is a Powerful Tracking Tool
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
July 07, 2020
Report: Tips for Marketing During the Pandemic
After the record-breaking low lead counts this spring, there are signs of recovery this summer. However, there is still some uncertainty ahead, and new trends that are changing the housing market. ...
July 06, 2020
The Impact of COVID-19 on Mover Marketing
We have analyzed our lead data to measure the impact of COVID-19 on mover marketing so far. In this blog, we share our insights on some new trends to help our customers adjust their marketing campa...
June 04, 2020
Online Marketing Tips for Movers as Communities Re-Open
As the owner of a moving company, you may have experienced a downtick over the last two months as people decided not to risk moving homes during such a volatile time. Now, things are starting to lo...
June 03, 2020
Recover This Summer with Well-Timed Messaging
The real estate market is showing signs of recovery. Now, more than ever, the key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them at...
June 02, 2020
Win Business with Perfect Timing
The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...
May 05, 2020
Get Ready for a Spike in Leads Available!
If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...
May 01, 2020
A Smarter Way to Mail than EDDM
You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...
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