Blog

Is your moving company’s reputation getting trashed?

October 30, 2014

Feedback isn’t always fun and these days a bad review doesn’t just go from friend to friend, it’s up for the whole world to see. Worse, it can hurt your business and keep hurting you months after it’s posted. Here's what you need to know to stay on top of your online reputation. Read more...

Online & offline marketing - What movers need to know

August 27, 2014

If someone asked you the difference between online and offline marketing, you'd probably think it's a simple question. But, is it? Today I'm here to share why you can't separate the two anymore. Read more...

Email prejudice...Is it hurting your company?

July 30, 2014

Did you know that email prejudice exists? People make judgement calls on all kinds of things when doing business. One of them could definitely be your email address. Read more...

Marketing 101: Do You Need To Work On Your Website?

June 10, 2014

Today I want to address something that I see on a surprisingly regular basis. It's something you may NOT have. What am I talking about? WEBSITES. It's time for a heart-to-heart on the value of an online presence. Read more...

Stop Wasting Money On Bad Marketing - Mover Metrics

April 15, 2014

Really good marketing is about understanding your costs and returns. It's about knowing where you're winning and (equally important) where you might be hemorrhaging money. For movers and other businesses this information is crucial. Read more...

Get Smart with Call Tracking - Know If Ads Are Failing

March 25, 2014

Are you throwing away money on your advertising? Probably...but how do you know? Tracking, that's how. But tracking your returns on offline marketing can feel like a losing battle. Here are few easy ways you can get strategic and review your marketing methods. Read more...

How do homeowners pick a moving company? Get the facts

February 17, 2014

Do you know the key factors that convince people to select a particular moving company? We do! Here's a breakdown of key items consumers are taking into consideration before choosing who their next mover will be. (Full report available as well.) Read more...

Key Housing Market & Moving Industry Trends for 2013

January 14, 2014

I want to share some key stats that are relevant to you. Things like: What states are growing and which ones are people fleeing? Are people moving more, or less? What did home values and sales look like? We've put together an infographic on recent trends for your viewing pleasure. Read more...

Simple Ways to Boost Sales - Every Touchpoint Counts

November 19, 2013

I've seen just about every tactic companies use to market themselves. Unfortunately, there's no silver bullet to build your business (wouldn't that be nice!) but if you want a better reputation and more jobs, then it's time to take a lesson from "Being John Malkovich" and put yourself into the minds (and hearts) of your customers. Read more...

6 Key Tips That Will Help You Lock-In More Sales With Referrals

October 15, 2013

Referrals are a powerful way to build your sales pipeline AFTER you've already done the work of proving that you have a great service and product. Whether you're a Mover or a retail store, referral marketing is a huge marketing opportunity that shouldn't never be overlooked. Read more...