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When is the Best Timing for your Mover Marketing Message?

February 10, 2021

Photo by Thor Alvis via UnSplash

Importance of Timing for the Moving Industry 

The timing of marketing is unique for the moving industry. We share in the video below what we learned after surveying homeowners and tell you how to use direct mail to reach homeowners at just the right time.

During the winter months, it is inevitable you will see a dip in your lead counts.
End of Winter Tips to Adjust Your Marketing

  • Adjust list criteria to increase your weekly record limit of leads.
  • In Winter, increase your coverage area or change other criteria to maintain a steady quantity of leads.
    • Adjust Radius, Zip Codes, or Counties
    • Change Min & Max Asking Price
    • Add a Special Seasonal Offer
    • Add a Follow-Up Mailer with our Pending Leads Option
  • By mailing in February, you’ll receive more 1st quarter phone calls and book moves well into spring.

February Real Estate Rundown

Check out our latest real estate rundown for trends and an outlook for the 2021 mortgage industry, how Biden's new policies could give a boost for homebuyers and builders, and the stats on how many offers were made sight unseen in 2020 and what that means for the moving industry.

Categories: Monthly Newsletter