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November 19, 2019
Design Postcards for Optimal Response Rates
Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...
October 08, 2019
Strategic Marketing for the Slow Season: Retargeting Potential Customers
We’ve had plenty of movers report that homeowners hang onto their postcards for months before they call—that’s proof that postcards continue to work over these longer periods. We’d like to suggest ...
September 26, 2019
Internet Leads: Friend or Foe?
Tired of bad internet leads? Ready to learn about a better sales strategy? Internet leads seem like an amazing opportunity. What’s not to love about real-time contacts for people seeking a mover? H...
September 10, 2019
5 Essential Steps to Carry Summer Mover Momentum into the Fall
With a direct correlation with the real estate market, you can bet that the summer months are busy with lots of people buying and selling their homes. But as the summer comes to an end and school s...
August 16, 2019
Introducing Retargeting Campaigns: Mail to Pending Leads
If homeowners haven’t decided on a mover by the time they reach pending status, the pressure is now on! At the pending stage, homeowners typically only have a few short weeks to hire a mover and co...
July 05, 2019
Don't Lose Momentum: Fall Mover Marketing Tips
You've had a strong summer. Your staff is trained and ready to move. How do you keep the momentum up and phones ringing? Find out our top tips for Fall Mover Marketing.
April 17, 2019
Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond
Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available. They ebb...
February 28, 2019
3 Questions You May Have about Postcard Returns
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
January 16, 2019
Dos and Don’ts for Tracking Postcard Success Rates
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
November 12, 2018
Keep Busy When the Market (and Weather) is Cold
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
October 12, 2018
Are Pending Leads Quality Leads? Get the Facts.
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
August 30, 2018
4 Tips for Tracking Direct Mail Response Rates
Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...
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