Category: Direct Mail Marketing
3 Resources for Setting Up a Winning Campaign
October 06, 2020
Read our latest newsleter for resources for a winning direct mail campaign, more information on our upcoming Facebook marketing services, and our October real estate rundown.
Creating a Postcard for Optimal Response Rates
September 09, 2020
The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...
Campaign Rubric - Score Decisions for your Campaign
August 26, 2020
When setting up and managing your campaign there are many important decisions to be made. After years of working with movers, we have identified the key elements that are needed for a successful ...
Postcard Design Rubric - Score Your Postcard Design
August 26, 2020
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
A Unique URL is a Powerful Tracking Tool
July 17, 2020
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
The Impact of COVID-19 on Mover Marketing
July 06, 2020
We have analyzed our lead data to measure the impact of COVID-19 on mover marketing so far. In this blog, we share our insights on some new trends to help our customers adjust their marketing campa...
Win Business with Perfect Timing
June 02, 2020
The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...
Get Ready for a Spike in Leads Available!
May 05, 2020
If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...
A Smarter Way to Mail than EDDM
May 01, 2020
You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...
Adjust Your Marketing to Reboot Sales This Spring
May 01, 2020
As more states remove their stay-at-home orders, we expect a quick recovery of the real estate market resulting in more leads for the moving industry. If you proactively adjust your marketing strat...
FAQs of Mover Marketing During the COVID-19 Crisis
April 03, 2020
At MovingLeads.com, we are here to support mover marketing. We have compiled a list of FAQs that address common questions movers have and help them plan marketing campaigns to win business. Please ...
Proof of Professionalism is the Key to Winning Jobs
February 11, 2020
Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...