Category: Direct Mail Marketing
Dos and Don’ts for Tracking Postcard Success Rates
January 16, 2019
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
Keep Busy When the Market (and Weather) is Cold
November 12, 2018
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
A Customer-Focused Marketing Message Wins
November 06, 2018
Movers marketing to potential customers have a unique messaging challenge. A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases ove...
Are Pending Leads Quality Leads? Get the Facts.
October 12, 2018
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
The Secret to Better Timing: Introducing Daily Leads
October 04, 2018
Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...
Why Internet Moving Leads Suck
October 01, 2018
When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...
4 Tips for Tracking Direct Mail Response Rates
August 30, 2018
Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...
New Vs Pending Listings: Which Moving Leads are Best?
October 24, 2017
MovingLeads.com provides a weekly list of moving leads that have just been listed “for sale” in your area. Occasionally, movers ask if we can provide leads that have a gone “pending” meaning the p...
Personalization Drives Response Rates of Direct Mail Higher
October 23, 2017
According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.
5 Reasons Direct Mail Works for the Moving Industry
January 25, 2017
Many movers want to know which form of marketing has the best response rates. Is it digital ads? Social Media? For the moving industry, the answer is direct mail. The reason direct mail works so we...
Advances in Technology Simplify Mover Marketing
January 24, 2017
It's easy to make marketing work for you, instead of you doing all the work. Especially with advances in technology from MovingLeads.com...
A Full Sales Pipeline Keeps Phones Ringing
January 11, 2017
In order to book a steady stream moving jobs, a full pipeline of fresh and reliable moving leads is required. Learn how to fill your pipeline by implementing marketing that has a proven ROI.