Category: Direct Mail Marketing
Internet Leads: Friend or Foe?
September 26, 2019
Tired of bad internet leads? Ready to learn about a better sales strategy? Internet leads seem like an amazing opportunity. What’s not to love about real-time contacts for people seeking a mover? H...
5 Essential Steps to Carry Summer Mover Momentum into the Fall
September 10, 2019
With a direct correlation with the real estate market, you can bet that the summer months are busy with lots of people buying and selling their homes. But as the summer comes to an end and school s...
Introducing Retargeting Campaigns: Mail to Pending Leads
August 16, 2019
If homeowners haven’t decided on a mover by the time they reach pending status, the pressure is now on! At the pending stage, homeowners typically only have a few short weeks to hire a mover and co...
Don't Lose Momentum: Fall Mover Marketing Tips
July 05, 2019
You've had a strong summer. Your staff is trained and ready to move. How do you keep the momentum up and phones ringing? Find out our top tips for Fall Mover Marketing.
The Power of Postcards: Stay Busy in a Slower Market
May 06, 2019
Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...
Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond
April 17, 2019
Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available. They ebb...
3 Questions You May Have about Postcard Returns
February 28, 2019
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
Moving Industry Trends: Beat Seasonal Ups and Downs
February 17, 2019
The moving industry is a “piggyback” industry to the real estate market. Just like builders and real estate agents, the seasonality of the industry determines sales potential. What’s the solution...
Not All Leads are Created Equal: The Worst List Ever
February 04, 2019
I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the wor...
Dos and Don’ts for Tracking Postcard Success Rates
January 16, 2019
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
Keep Busy When the Market (and Weather) is Cold
November 12, 2018
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
Are Pending Leads Quality Leads? Get the Facts.
October 12, 2018
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.