Category: Direct Mail Marketing
Postcard Design Rubric - Score Your Postcard Design
August 26, 2020
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
A Unique URL is a Powerful Tracking Tool
July 17, 2020
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
The Impact of COVID-19 on Mover Marketing
July 06, 2020
We have analyzed our lead data to measure the impact of COVID-19 on mover marketing so far. In this blog, we share our insights on some new trends to help our customers adjust their marketing campa...
Win Business with Perfect Timing
June 02, 2020
The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...
Get Ready for a Spike in Leads Available!
May 05, 2020
If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...
A Smarter Way to Mail than EDDM
May 01, 2020
You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...
Adjust Your Marketing to Reboot Sales This Spring
May 01, 2020
As more states remove their stay-at-home orders, we expect a quick recovery of the real estate market resulting in more leads for the moving industry. If you proactively adjust your marketing strat...
FAQs of Mover Marketing During the COVID-19 Crisis
April 03, 2020
At MovingLeads.com, we are here to support mover marketing. We have compiled a list of FAQs that address common questions movers have and help them plan marketing campaigns to win business. Please ...
Proof of Professionalism is the Key to Winning Jobs
February 11, 2020
Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...
Steps Movers Can Take to Protect Consumers & Themselves
January 15, 2020
In today’s marketing environment, businesses using consumer data for marketing need to be aware of the new expectations of consumers for privacy and the changes in legislation. This includes movers...
Design Postcards for Optimal Response Rates
November 19, 2019
Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...
Strategic Marketing for the Slow Season: Retargeting Potential Customers
October 08, 2019
We’ve had plenty of movers report that homeowners hang onto their postcards for months before they call—that’s proof that postcards continue to work over these longer periods. We’d like to suggest ...