Category: Direct Mail Marketing

Setting Up & Managing Postcard Campaigns About Moving Industry News Direct Mail Marketing Postcard Design & Printing Real Estate News Customer Retention and Referral Marketing Uncategorized Marketing Tech & Resources Monthly Newsletter Online Marketing and Website
Postcard Design Rubric - Score Your Postcard Design

August 26, 2020

We are often asked to review postcard designs.  While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.  

A Unique URL is a Powerful Tracking Tool

July 17, 2020

Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...

The Impact of COVID-19 on Mover Marketing

July 06, 2020

We have analyzed our lead data to measure the impact of COVID-19 on mover marketing so far. In this blog, we share our insights on some new trends to help our customers adjust their marketing campa...

Win Business with Perfect Timing

June 02, 2020

The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...

Get Ready for a Spike in Leads Available!

May 05, 2020

If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...

A Smarter Way to Mail than EDDM

May 01, 2020

You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...

Adjust Your Marketing to Reboot Sales This Spring

May 01, 2020

As more states remove their stay-at-home orders, we expect a quick recovery of the real estate market resulting in more leads for the moving industry. If you proactively adjust your marketing strat...

FAQs of Mover Marketing During the COVID-19 Crisis

April 03, 2020

At, we are here to support mover marketing. We have compiled a list of FAQs that address common questions movers have and help them plan marketing campaigns to win business. Please ...

Proof of Professionalism is the Key to Winning Jobs

February 11, 2020

Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...

Steps Movers Can Take to Protect Consumers & Themselves

January 15, 2020

In today’s marketing environment, businesses using consumer data for marketing need to be aware of the new expectations of consumers for privacy and the changes in legislation. This includes movers...

Design Postcards for Optimal Response Rates

November 19, 2019

Design matters. It enables people to understand, evaluate, and make informed decisions. Good design is visually impactful and memorable, creating a connection and establishing a relationship with l...

Strategic Marketing for the Slow Season: Retargeting Potential Customers

October 08, 2019

We’ve had plenty of movers report that homeowners hang onto their postcards for months before they call—that’s proof that postcards continue to work over these longer periods. We’d like to suggest ...

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