Category: Direct Mail Marketing


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Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond

April 17, 2019

Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available.  They ebb...

3 Questions You May Have about Postcard Returns

February 28, 2019

MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...

Not All Leads are Created Equal: The Worst List Ever

February 04, 2019

I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the wor...

Dos and Don’ts for Tracking Postcard Success Rates

January 16, 2019

It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...

Keep Busy When the Market (and Weather) is Cold

November 12, 2018

During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...

Are Pending Leads Quality Leads? Get the Facts.

October 12, 2018

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.

The Secret to Better Timing: Introducing Daily Leads

October 04, 2018

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...

Why Internet Moving Leads Suck

October 01, 2018

When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...

4 Tips for Tracking Direct Mail Response Rates

August 30, 2018

Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...

New Vs Pending Listings: Which Moving Leads are Best?

October 24, 2017

MovingLeads.com provides a weekly list of moving leads that have just been listed “for sale” in your area.  Occasionally, movers ask if we can provide leads that have a gone “pending” meaning the p...

Personalization Drives Response Rates of Direct Mail Higher

October 23, 2017

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.

5 Reasons Direct Mail Works for the Moving Industry

January 25, 2017

Many movers want to know which form of marketing has the best response rates. Is it digital ads? Social Media? For the moving industry, the answer is direct mail. The reason direct mail works so we...

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