Category: Setting Up & Managing Postcard Campaigns


Setting Up & Managing Postcard Campaigns About MovingLeads.com Moving Industry News Direct Mail Marketing Postcard Design & Printing Real Estate News Customer Retention and Referral Marketing Uncategorized Marketing Tech & Resources Monthly Newsletter Online Marketing and Website
USPS Raises Price of Postage

July 27, 2021

The United States Postal Service (USPS) has announced that they will be raising prices starting August 29th including postage for postcards. What does this mean for companies with direct mail campa...

Avoid a Common Mistake this Summer

June 09, 2021

Did you know that movers that pause mailing in the summer often see a greater slowdown in the fall? They fail to fill their sales pipeline with the leads available now that will keep calendars full...

Take a Minute to Learn How to Win the Best Jobs this Summer

May 14, 2021

Our May newsletter dives into tips on how to fine-tune your direct mail campaign for optimal success this summer. It also goes over how easy it is to start an automated campaign with Moving Leads. ...

Seasonal Changes Bring Lead & Branding Opportunities

November 09, 2020

We are quickly approaching the cold winter months and the holiday season.  But don't worry, there are still leads available.  Homeowners moving during this time of year are very motivated to find a...

3 Resources for Setting Up a Winning Campaign

October 06, 2020

Read our latest newsleter for resources for a winning direct mail campaign, more information on our upcoming Facebook marketing services, and our October real estate rundown.

Creating a Postcard for Optimal Response Rates

September 09, 2020

The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...

Campaign Rubric - Score Decisions for your Campaign

August 26, 2020

When setting up and managing your campaign there are many important decisions to be made.   After years of working with movers, we have identified the key elements that are needed for a successful ...

Postcard Design Rubric - Score Your Postcard Design

August 26, 2020

We are often asked to review postcard designs.  While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.  

A Unique URL is a Powerful Tracking Tool

July 17, 2020

Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...

Win Business with Perfect Timing

June 02, 2020

The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...

Get Ready for a Spike in Leads Available!

May 05, 2020

If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...

A Smarter Way to Mail than EDDM

May 01, 2020

You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...

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