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Campaign Rubric - Score Decisions for your Campaign

August 26, 2020

When setting up and managing your campaign there are many important decisions to be made.   After years of working with movers, we have identified the key elements that are needed for a successful direct mail campaign.    


We’ve designed a rubric to score your campaign.  Each element is given examples and is given a score.  The key decisions that have resulted in the best response rates are scored higher.  A well-managed campaign will score 100 or more points. 


Review each element and score your decisions for your campaign.  Are there areas for improvement?

Download the Campaign Rubric here.

Need to make adjustments to your campaign?