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Setting Up & Managing Postcard Campaigns
Setting Up & Managing Postcard Campaigns
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November 09, 2020
Seasonal Changes Bring Lead & Branding Opportunities
We are quickly approaching the cold winter months and the holiday season. But don't worry, there are still leads available. Homeowners moving during this time of year are very motivated to find a...
October 06, 2020
3 Resources for Setting Up a Winning Campaign
Read our latest newsleter for resources for a winning direct mail campaign, more information on our upcoming Facebook marketing services, and our October real estate rundown.
September 09, 2020
Creating a Postcard for Optimal Response Rates
The most common question movers ask is about postcard size. After years of mailing with hundreds of movers, we have done many A/B tests and would like to share the findings. We are also often asked...
August 26, 2020
Campaign Rubric - Score Decisions for your Campaign
When setting up and managing your campaign there are many important decisions to be made. After years of working with movers, we have identified the key elements that are needed for a successful ...
August 26, 2020
Postcard Design Rubric - Score Your Postcard Design
We are often asked to review postcard designs. While design esthetics is subjective, there are key elements that we know are needed on postcards to achieve the best response rates.
July 17, 2020
A Unique URL is a Powerful Tracking Tool
Tracking responses is essential to understand the success of your direct mail campaign. Since 94% of homeowners will visit a mover's website first after receiving a postcard, postcards will increas...
June 02, 2020
Win Business with Perfect Timing
The key to winning business is good timing. With direct mail, movers can proactively market to homeowners and reach them just as they are ready to hire a mover. Time your marketing to win the busin...
May 05, 2020
Get Ready for a Spike in Leads Available!
If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...
May 01, 2020
A Smarter Way to Mail than EDDM
You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...
May 01, 2020
Adjust Your Marketing to Reboot Sales This Spring
As more states remove their stay-at-home orders, we expect a quick recovery of the real estate market resulting in more leads for the moving industry. If you proactively adjust your marketing strat...
February 11, 2020
Proof of Professionalism is the Key to Winning Jobs
Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...
January 15, 2020
Steps Movers Can Take to Protect Consumers & Themselves
In today’s marketing environment, businesses using consumer data for marketing need to be aware of the new expectations of consumers for privacy and the changes in legislation. This includes movers...
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