A Smarter Way to Mail than EDDM

May 01, 2020

Photo by Pope Moysuh via unsplash.com

What’s all the buzz about EDDM mailings?

You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is not a term that means direct mail or postcard mailings, it’s a specific kind of mass mailing. 

Through the USPS, you can purchase the delivery of direct mail to households within a chosen carrier route. You can hire a printer who has signed up to be an affiliate vendor to provide the printing and mail fulfillment of this list service. 

EDDM is MASS mailing to all households within a carrier route. Yes, they offer some demographic filtering, but they cannot identify which households are actually planning a move and will need a mover. Mailing to every household in your area is a guaranteed way for movers to waste money! 

For example, with an EDDM mass mailing campaign, you might be sending postcards to 1,000 homes in a specific area, but only three of them have recently been listed, an indication that they are looking for a mover. With this EDDM mass mailing campaign, you are wasting 997 postcards on people who aren’t looking for a mover just to reach the three who are! That’s a LOT of wasted postcards, time, money, and effort.

While mass mailing is untargeted and ineffective, direct mail is the opposite. With a targeted and timely direct mail campaign to a mover’s best potential customers, you’ll see high response rates and earn a great return on investment (ROI). In order for a direct mail campaign to be successful, you need to reach the right customer, at the right time, with the right message to win their business. 

 

MovingLeads.com Campaigns vs EDDM® Campaigns

 

Campaign Attributes

 EDDM®

 

 

 

  Lead
  • Every household in a carrier route.

  • ONLY households that are verified to be homeowner owned, occupied, and on the market for sale.

  Timing
  • Random, based on mail date.

  • Within days of listing for sale and at the change to pending status.

  Message
  • “Moving?” It doesn’t matter how good your message is if the recipient isn’t looking for a mover.

  • "Moving?” Yes, they are! 
  • A postcard is a perfect way to get your information to homeowners, so they can contact you.

  Quantity

  • A minimum of 200 up to thousands of households within a carrier route.
  • Only the households that have just listed for sale or gone pending.

  Cost

  • May appear to be a cheap alternative, but money is wasted on non-viable leads. 
  • Non-Viable Leads x $ per piece = Wasted $
  • No set-up fees.
  • Fits any budget.
  • 100 leads x $.89 per postcard = $89.00 well spent.




There is a better option for the moving industry!

 


Timed, Targeted Mailings to ONLY your Best Potential Customers 

 ✔️ Verified Leads – Households that are homeowner-owned, occupied and planning a move.

 ✔️ Daily Leads - Reach new and pending leads within days of listing. 

 ✔️ Daily Postcards - Printed and mailed the same day to be in-home fast.

 ✔️ Unrivaled Revenue - Large households with the highest revenue potential.

Well-targeted direct mail really works for movers! In a recent survey, 97.5% of our customers said they would recommend direct mail to other movers. 

 

Why aren’t you mailing?

Categories: Setting Up & Managing Postcard Campaigns, Direct Mail Marketing