Category: About MovingLeads.com
Campaign Rubric - Score Decisions for your Campaign
August 26, 2020
When setting up and managing your campaign there are many important decisions to be made. After years of working with movers, we have identified the key elements that are needed for a successful ...
COVID-19 and Its Impact on the Mover Marketing
March 18, 2020
This month, COVID-19 is top of mind for all of us, both personally and professionally. With what seems to be daily changes and restrictions that are impacting businesses, we are all having to evalu...
Recommended Tools for Working Remote During COVID-19
March 17, 2020
We're open for business! We have been remote workers since we started the company in 2003. Today, we have over ten employees who work remotely across 12 time zones. Over time, we have discovered cl...
Steps Movers Can Take to Protect Consumers & Themselves
January 15, 2020
In today’s marketing environment, businesses using consumer data for marketing need to be aware of the new expectations of consumers for privacy and the changes in legislation. This includes movers...
The California Consumer Privacy Act and How it Affects Movers
December 11, 2019
On January 1st, 2020, the California Consumer Privacy Act (CCPA) will take effect. CCPA makes California the first state to regulate the sale and use of consumer data by businesses and gives Califo...
Introducing Retargeting Campaigns: Mail to Pending Leads
August 16, 2019
If homeowners haven’t decided on a mover by the time they reach pending status, the pressure is now on! At the pending stage, homeowners typically only have a few short weeks to hire a mover and co...
3 Questions You May Have about Postcard Returns
February 28, 2019
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
Not All Leads are Created Equal: The Worst List Ever
February 04, 2019
I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the wor...
Customer Survey Validates Response Rates for Direct Mail
January 15, 2019
Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more...
Turn Big Data into New Business
December 09, 2018
There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers. In most cases, this simply means using data available to identify consumers that are most li...
The Secret to Better Timing: Introducing Daily Leads
October 04, 2018
Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...
Why Internet Moving Leads Suck
October 01, 2018
When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...