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Category: Direct Mail Works

The Power of Postcards: Stay Busy in a Slower Market

May 06, 2019

Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list their home. That way, no matter how long it takes them to sell their home, they have your information handy. Read more...

Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond

April 17, 2019

Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available.  They ebb and flow between the seasons and throughout the course of the full year. By understanding the seasonal trends of the real estate market, movers can create a year-long marketing plan and budget that is adjusted strategically season by season.  A well-planned marketing plan will lengthen the busy season and moderate the slow season, delivering steady sales year-round. Read more...

3 Questions You May Have about Postcard Returns

February 28, 2019

MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct mail return rate is 10 percent, according to the U.S. Postal Service (USPS). That means for every 100 postcards you mail, 10 could come back as undeliverable. But, because of our verification process, our customers often experience less than a 10 percent return rate. Read more...

Not All Leads are Created Equal: The Worst List Ever

February 04, 2019

I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the worst mailing lists I have ever seen. See the shocking discoveries I make as I dig through their list and learn how to identify a quality list. Read more...

Dos and Don’ts for Tracking Postcard Success Rates

January 16, 2019

It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of your overall marketing mix. With higher success rates than many other forms of marketing, direct mail is affordable and effective.  Read more...

Customer Survey Validates Response Rates for Direct Mail

January 15, 2019

Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more support in tracking their direct mail campaigns. Read more...

Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?

December 12, 2018

FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic analysis of our Pre-Mover sales leads which highlights the unique characteristics of our audience. Read more...

Turn Big Data into New Business

December 09, 2018

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most likely to purchase your products or services. You can then focusing marketing efforts and dollars on only the ideal prospects.  Find out how you can use our data to get you more business. Read more...

Pinpoint Your Ideal Customer

December 07, 2018

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads? We’ll walk you through the process and give you tips on reaching leads that are well worth your time and effort. Read more...

Personalization Drives Response Rates of Direct Mail Higher

October 23, 2017

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here. Read more...

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