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Category: Direct Mail Works

Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?

December 12, 2018

FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic analysis of our Pre-Mover sales leads which highlights the unique characteristics of our audience. Read more...

Turn Big Data into New Business

December 09, 2018

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most likely to purchase your products or services. You can then focusing marketing efforts and dollars on only the ideal prospects.  Find out how you can use our data to get you more business. Read more...

Pinpoint Your Ideal Customer

December 07, 2018

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads? We’ll walk you through the process and give you tips on reaching leads that are well worth your time and effort. Read more...

Personalization Drives Response Rates of Direct Mail Higher

October 23, 2017

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here. Read more...

5 Reasons Direct Mail Works for the Moving Industry

January 25, 2017

Many movers want to know which form of marketing has the best response rates. Is it internet? Social Media? For the moving industry, the answer is direct mail. The reason direct mail works so well is that your ideal customers tend to rely on direct mail more than ever. Find out why in this article.. Read more...

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