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Category: Direct Mail Works

Not All Leads are Created Equal: The Worst List Ever

February 04, 2019

I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the worst mailing lists I have ever seen. See the shocking discoveries I make as I dig through their list and learn how to identify a quality list. Read more...

Dos and Don’ts for Tracking Postcard Success Rates

January 16, 2019

It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of your overall marketing mix. With higher success rates than many other forms of marketing, direct mail is affordable and effective.  Read more...

Customer Survey Validates Response Rates for Direct Mail

January 15, 2019

Direct mail wins our customers new business. We created a customer survey to find out how they were tracking, what results they were getting and wanted to find out if they needed us to provide more support in tracking their direct mail campaigns. Read more...

Pre-Mover Demographics Survey: What Characteristics Best Define Today's Pre-Movers?

December 12, 2018

FMAdata hired a data analysis company, Predictive Analytics, LLC, to study the households included in our pre-mover data and compare them to US families in general. This report is a demographic analysis of our Pre-Mover sales leads which highlights the unique characteristics of our audience. Read more...

Turn Big Data into New Business

December 09, 2018

There is a lot of buzz about companies using “Big Data” to strategize and target their ideal customers.  In most cases, this simply means using data available to identify consumers that are most likely to purchase your products or services. You can then focusing marketing efforts and dollars on only the ideal prospects.  Find out how you can use our data to get you more business. Read more...

Pinpoint Your Ideal Customer

December 07, 2018

You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads? We’ll walk you through the process and give you tips on reaching leads that are well worth your time and effort. Read more...

Personalization Drives Response Rates of Direct Mail Higher

October 23, 2017

According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here. Read more...

5 Reasons Direct Mail Works for the Moving Industry

January 25, 2017

Many movers want to know which form of marketing has the best response rates. Is it digital ads? Social Media? For the moving industry, the answer is direct mail. The reason direct mail works so well is that your ideal customers tend to rely on direct mail more than ever. Find out why in this article. Read more...

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