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How do homeowners pick a moving company? Get the facts

February 17, 2014

happy couple sitting surrounded by moving boxes looking at ipad
 
Do you know the key factors that convince people to select a particular moving company? We do!

Let’s be honest, it’s impossible for people to “try on” a moving service and it's a substantial investment. So, what factors and resources are most likely to get you more jobs? We recently did a survey to understand how people choose a professional mover. Our survey of 119 randomly selected individuals gives insights on key purchasing triggers for the average customer.
 


HERE ARE A FEW SURVEY HIGHLIGHTS
(You can also download the full
 Customer Survey for Finding a Mover PDF.)
 

 

KEY RESOURCES USED TO FIND A MOVER

When all of the participants were asked which methods they would use to find a professional mover in the future, the results were clear. Referrals and The Internet were neck-and-neck (99 and 96 responses), the Phone Book was a distant third (39).

Also, 33% of those who selected “Internet” said that review sites were important (Yelp, Angie’s List, Better Business Bureau, etc.).

 


 

KEY PURCHASING FACTORS


When asked what most affects their decision to go with a mover, Price was the clear winner (98 responses), but Referrals weren’t far behind (84). In fact, 6 of the top 8 factors are about validating mover quality and trustability.

Clearly, customers are looking for reassurance when hiring a mover. 



 

 

REPORT INSIGHTS 

Along with competitive pricing, it's clear that referrals and online reviews should NEVER be overlooked by moving companies.
  • Establish a solid online review presence and check sites regularly to mitigate any bad reviews.
  • Take advantage of referral opportunities - create a positive experience for current customers.
 
 
REMEMBER  
Each and every customer could be the key to a dozen future sales. 



BUILD YOUR REFERRAL OPPORTUNITIES

  • HOW: Find ways to connect with your customer AND make their lives easier
  • TIP: Never underestimate the power of a “Thank You” card!
  • FACT: You have to ask! Only 15% of customers voluntarily offer online referrals.
  • RESOURCES: A few templates to use in referral marketing.
  • MOVER’S REPORT: Download the complete Consumer Survey for Finding a Mover (PDF)
     

Tags: Customer Survey, Moving Industry