Do you know the key factors that convince people to select a particular moving company? We do!
Let’s be honest, it’s impossible for people to “try on” a moving service and it's a substantial investment. So, what factors and resources are most likely to get you more jobs? We recently did a survey to understand how people choose a professional mover. Our survey of 119 randomly selected individuals gives insights on key purchasing triggers for the average customer.
HERE ARE A FEW SURVEY HIGHLIGHTS
(You can also download the full Customer Survey for Finding a Mover PDF.)
KEY RESOURCES USED TO FIND A MOVER
When all of the participants were asked which methods they would use to find a professional mover in the future, the results were clear. Referrals and The Internet were neck-and-neck (99 and 96 responses), the Phone Book was a distant third (39).
Also, 33% of those who selected “Internet” said that review sites were important (Yelp, Angie’s List, Better Business Bureau, etc.).
KEY PURCHASING FACTORS
When asked what most affects their decision to go with a mover, Price was the clear winner (98 responses), but Referrals weren’t far behind (84). In fact, 6 of the top 8 factors are about validating mover quality and trustability.
Clearly, customers are looking for reassurance when hiring a mover.
Along with competitive pricing, it's clear that referrals and online reviews should NEVER be overlooked by moving companies.
Each and every customer could be the key to a dozen future sales.
BUILD YOUR REFERRAL OPPORTUNITIES
- HOW: Find ways to connect with your customer AND make their lives easier
- TIP: Never underestimate the power of a “Thank You” card!
- FACT: You have to ask! Only 15% of customers voluntarily offer online referrals.
- RESOURCES: A few templates to use in referral marketing.
- MOVER’S REPORT: Download the complete Consumer Survey for Finding a Mover (PDF)