Monthly Collection Report - December 2025

As many moving companies begin to slow their marketing efforts toward the end of the year, our data continues to tell a very different story.

December 2025 closed with 606,983 homeowner-owned and occupied properties listed for sale, up from 584,292 in December 2024. That year-over-year increase may seem modest at first glance, but in a traditionally quieter month, it sends a clear signal: homeowners are still motivated to list and movers who stay visible are positioned to win.

December Momentum Matters More Than Ever

Historically, December is when many movers pull back, waiting for spring to re-engage. But our December data shows that sellers didn’t pause—and neither should your marketing. These homeowners are actively preparing for a move, evaluating vendors, and forming brand preferences right now. Staying in front of them during this window helps ensure you’re top of mind when moving decisions are made, not scrambling to catch up later.

A Strong Trend Throughout All of 2025

December isn’t an outlier, it’s part of a broader trend. Every month in 2025 showed higher homeowner listing activity compared to 2024, with especially strong gains during the spring and summer selling seasons. From January through December, our monthly collections consistently outpaced last year, reinforcing that homeowners remain confident enough to list despite seasonal uncertainty.

That consistency matters. It confirms that people are still listing their homes, still planning moves, and still responding to the right messaging at the right time.

Why Smart Movers Stay Proactive

When other movers slow down, inboxes and mailboxes get quieter. That’s exactly when proactive brands stand out. Continuing to market during the winter months isn’t about volume—it’s about visibility, consistency, and positioning. Movers who maintain a presence now often see stronger pipelines, faster spring ramp-ups, and better brand recall when competition returns.

With MovingLeads, you’re not guessing. You’re marketing to verified, homeowner-owned and occupied households that are actively on the market, even in December.

While others slow down, now is the time to stay in front, stay relevant, and stay top of mind. The movers who keep marketing through the quieter months are the ones who start the busy season already ahead.

If you’re ready to be proactive instead of reactive, MovingLeads is here to help you turn today’s listings into tomorrow’s bookings.