Agent Outreach for Movers: How to Generate More Real Estate Agent Referrals

Why Movers Should Be Marketing to Real Estate Agents

Most moving companies focus their marketing efforts on homeowners—and for good reason. Homeowners are the ones hiring movers.

But what if you could influence the recommendation before the homeowner even starts researching moving companies?

That's exactly why more movers are investing in Real Estate Agent Outreach.

According to research included in our Guide to Real Estate Agent Outreach, more than half of homeowners say they would ask their real estate agent to recommend a moving company. Real estate agents are often one of the first professionals involved in the moving process and are viewed as a trusted resource when their clients need recommendations.

The movers who build relationships with agents today are creating a steady pipeline of referrals for tomorrow.

Introducing Agent Information on All List Orders

We're excited to announce that Agent Information is now included on all eligible MovingLeads list orders when available.

This enhancement gives movers even more opportunities to build referral relationships while continuing to market directly to homeowners.

Available agent information may include:

• Listing Agent Name
• Brokerage or Real Estate Company
• Additional contact details when available

By providing agent information alongside homeowner data, movers can create a two-pronged marketing strategy:

1. Market directly to homeowners who are preparing to move.
2. Build relationships with the real estate professionals influencing those moving decisions.

Why Agent Outreach Works

Agent referrals can become one of the most valuable sources of business for a moving company.

When agents know, trust, and remember your company, they are more likely to:

• Recommend your services to clients.
• Pass along your marketing materials.
• Include your company in their preferred vendor network.
• Generate repeat referral opportunities throughout the year.

Unlike many forms of advertising that produce one-time interactions, referral relationships can continue generating business for years.

Timing Matters

One of the biggest challenges in building agent relationships is knowing when to reach out.

The best time to contact an agent is when they have a new listing.

A new listing signals that one of their clients will soon need moving services, making it the perfect opportunity to introduce your company, provide marketing materials, and position yourself as a trusted moving partner.

Build a Long-Term Referral Strategy

Successful referral marketing is not a one-time activity—it's an ongoing relationship-building process.

The most successful movers consistently:

• Reach out to agents with new listings.
• Follow up after booked moves.
• Thank agents for referrals.
• Stay in touch throughout the year.
• Provide valuable resources agents can share with homeowners.

Over time, these touchpoints can generate a powerful referral network that produces a steady stream of moving opportunities.

Agent Outreach Program

For movers looking to take their referral marketing to the next level, MovingLeads offers an Agent Outreach Program designed specifically for the moving industry with an automated postcard sent to agents when new listings become available, helping maintain consistent visibility without adding more work to their team's schedule.

Our program helps movers:

• Identify agents with new listings.
• Access agent contact information.
• Build consistent outreach campaigns.
• Stay top-of-mind with local real estate professionals.
• Generate more referral opportunities.

Ready to Create More Opportunities From Every Listing?

Schedule your FREE Strategy Call to learn how MovingLeads can help you reach qualified homeowners, build valuable agent relationships, and grow your moving business with targeted direct mail and Agent Outreach.