In a Winter Slump? Warm Up Sales with Hot Leads!

December 17, 2019
Photo by Nathan Walker via UnSplash

At this time of year, the cold weather and busy holiday season prevent many homeowners from moving. But savvy movers know that to avoid a slowdown in the winter, it pays to keep marketing.

Homeowners that list their homes in the winter often need to move fast for job relocations, or before the start of the next school semester. These leads are hot!

Don't miss out on the business of these highly motivated homeowners. Targeted postcards can reach them right when their homes are listed for sale or go pending.

Watch our video to learn how winter leads can fill your sales pipeline from now until early spring.

On January 1st, 2020, the California Consumer Privacy Act (CCPA) will take effect. CCPA makes California the first state to regulate the sale and use of consumer data by businesses.

What does CCPA mean for movers?

For most moving companies, their regular business activities will not be impacted. However, if you are buying sales leads, you should make sure that all of your lead providers are complying with the law. You could face fines and penalties if the lead provider is breaking the rules. 

December Real Estate Rundown

When there are changes in the real estate industry, the moving industry tends to follow. By paying attention to changes in the housing market, movers can get a heads up on upcoming moving trends and adjust their marketing accordingly. As we round out 2019, the news is full of predictions for 2020. The coming year will bring a challenge with limited homes on the market, millennials trying to break into the housing market, baby boomers holding onto their properties, and prices stabilizing.

Categories: Monthly Newsletter