Real Estate Rundown by Moving Leads | December 2019

December 10, 2019
Photo by Jill Wellington via Pexels

When there are changes in the real estate industry, the moving industry tends to follow. By paying attention to changes in the housing market, movers can get a heads up on upcoming moving trends and adjust their marketing accordingly. As we round out 2019, the news is full of predictions for 2020. The coming year will bring a challenge with limited homes on the market, millennials trying to break into the housing market, baby boomers holding on to their properties, and prices stabilizing.

2020 National Housing Market Predictions boasts some of the most comprehensive data in the industry and makes its 2020 predictions. “2020 will prove to be the most challenging year for buyers, not because of what they can afford but rather what they can find,” said George Ratiu, senior economist at With limited homes on the market, movers can expand their criteria to ensure they connect with enough homeowners to fill their calendars. 

Next Year Will Be Hard on the Housing Market

Some say that 2020 could bring the worst housing shortage in US history. The demand from millennials will heat up in the spring, but with weakening affordability and Baby Boomers holding onto their homes, the supply will be low. Direct mail works well in this type of situation as movers can expect to make contact with every possible homeowner who is looking to move. 

Millennials Will Propel the U.S. Housing Market in 2020

Millennials, individuals born between 1981 and 1997, are expected to be responsible for more than half of all mortgages next year, outnumbering Generation X and baby boomers combined. Movers need to keep this growing, younger generation in mind as they build out their marketing plans.

Boomers Likely to Gridlock the Housing Market in 2020

As sales are predicted to fall by 1.8 percent and supply reaches historic lows, home prices will rise by a mere 0.8 percent. While a 2020 recession isn’t likely, the economy is expected to soften, and this uncertainty is incentivizing baby boomers to stay put. 

2020 Real Estate Outlook: Expert Predictions for Mortgage Rates, Home Prices, Tech and More

The drop in mortgage rates caused an uptick in purchase activity and are expected to stay low next year. Prices will continue to rise as inventory tightens and millennials will be enticed by technology advances in home buying. 

Would you like to learn more about how can help your business in 2020? Contact us to learn more.

Categories: Real Estate News