Even with the ebbs and flows of COVID-19, the real estate market has remained resilient and homes are selling at the fastest rate ever recorded. Reach these homeowners proactively before they need a mover with direct mail. During this time of uncertainty, buyers are seeking stability through the housing market. July saw improvements, and experts predict what the future holds below.
Consumer Behavior During the Pandemic:
“Record low mortgage rates that finally slipped below 3% will cut mortgage costs for home buyers in the market now and likely draw in more buyers in the weeks ahead.”
Working from home means people are willing to move away from expensive urban centers, and are looking for a mover. “Data from Realtor.com suggests people are interested in moving and there seems to be an increasing appeal in properties outside of cities.”
The Housing Market’s Resilience:
“Homes are typically selling just 20 days after hitting the market, according to a weekly market survey published Thursday by Zillow.” Reach these homeowners quickly with a proactive direct mail campaign.
More home sales mean more homeowners in need of a mover. “After several months of plummeting sales caused by the coronavirus pandemic, the housing market came back to life in June, according to the National Association of Realtors.”
What the Future Holds:
“Usually this is the time of year when we start to see home buying slow down for the peak summer months, but not this year. Not even close. This past week the applications for purchasing a home were 19.1% higher than they were a year ago, according to the weekly report from the Mortgage Bankers Association.”
Check out if your city is one of the resilient ones with homeowners willing to buy and move. “Home co-investment company Unison recently released its first Resilient and Vulnerable Cities report, in which it used data to predict which U.S. cities will likely see housing prices suffer. On the flip side of that, it also identified which cities will likely see housing prices stay stable or rise.”
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Categories: Real Estate News