First, we hope this newsletter finds you, your friends, and your family healthy.
We know that continuing business "as usual" during these uncertain times is challenging. There is hope! Since the U.S. government now considers both the Real Estate and Moving Industries essential services, we believe that there will continue to be sales opportunities available!
We have been talking to movers across the country about the impact of COVID-19 on their marketing strategies. While we don't have definitive answers, we want to share a list of the most common questions and provide our suggestions in FAQs of Mover Marketing During the COVID-19 Crisis.
If you have additional questions, please let us know. We are here to support you in any way we can. We will get through this together!
OUR TOP THREE RECOMMENDATIONS FOR ADAPTING TO THE TIMES
1. Keep Marketing to Potential Customers that are Still Available
If you can, keep marketing! While there will be fewer leads than a "normal" spring, there are still homeowners moving. If you stop marketing now, you will miss the available opportunities.
Are you stressed about mailing postcards? If your staff is no longer in the office and unable to prepare a mailing, we can help! Check out our postcard fulfillment service.
2. Keep Up-to-Date on the Latest Resources Available
Another great resource is your state's moving and storage association.
3. Learn How Other Industries Are Adapting and Apply to Moving Industry
The Real Estate Industry is adapting by turning to new technologies like:
- 3D scans, videos, and virtual staging for an open house experience.
- Offer live video chat tours or limited in-person tours with 1 to 2 people.
- Present offers virtually in Zoom, Google Hangouts, and e-signings.
Check out the latest virtual tech available to the moving industry - Yembo.
A video survey process allows consumers to take a video while artificial intelligence builds an inventory list for you! For homeowners that are concerned about in-person estimates, a virtual quote might be a great way to continue to earn their business.
See also our article Recommended Tools for Working Remote During COVID-19 on the software we are using to keep our team working remotely.
Direct mail will continue to be the most flexible and affordable way to find the most substantial household jobs with the highest revenue potential during the COVID-19 crisis!
Categories: Monthly Newsletter