Update: Due to changes in the CCPA final regulations, we are again able to offer our Leads and Lead plus Fulfillment services in California.
Movers in California Can Still Win the Business the Best Potential Customers with Direct Mail!
What Does CCPA Mean for Mover Marketing?
The California Consumer Privacy Act (CCPA) regulates businesses’ use of consumer data and took effect on January 1, 2020. If you are buying sales leads, you should make sure that all of your lead providers are complying with the law.
Homeowner names and addresses cannot be sold until a homeowner has been contacted and given time to opt out, so certain leads could be delayed by up to 45 days. If your lead provider is breaking the rules, you could face fines and penalties. Find out more about CCPA here.
Why are our Postcards CCPA-compliant?
Our CCPA-compliant solution is quite simple: we can mail postcards on your behalf as soon as a home is listed so long as we do not sell the personal information (homeowner name and addresses) directly to you.
Your postcards will still reach the homeowner at the right time to win their business.