Wheaton | Bekins Sales Training Summit 2022
Below are the links to resources from the presentation or schedule a call with Mark.
Resources from Training
Planning for Seasonal Ups and Downs
The moving industry is a "piggyback" industry to the real estate market. Just like builders and real estate agents, the seasonality of the industry determines sales potential. What's the solution to movers trying to run a year-round…
We've designed a rubric to score campaigns. Each key element is given examples and scores. The key decisions that have resulted in the best response rates are scored higher. Review each element and score your campaign.
We've designed a rubric to score your postcard design. Each element is given examples of different usage on postcard designs. The use that has been tested to help with response rates are scored higher. Review each element and score your design.
If you're not tracking your direct mail campaign, how are you going to know if it was successful or not? We offer our customers an online tool to track responses and have created a tips sheet.