We want to keep you from wasting your marketing budget on Google ads that are poorly targeted. One of the tools at your disposal that is often overlooked is Google’s NEGATIVE KEYWORDS option.
Below is a perfect example of how easily a company can loose money if they aren’t aware of some of the more tricky “related keyword” matches that can occur. Simply put, if you fine-tune your ad keywords with Negative Keywords, you’ll improve the moving leads that come back to you. It’s time well spent!