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Category: Marketing Plans

Keep Busy When the Market (and Weather) is Cold

November 12, 2018

During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowners as they are busy with the start of school and planning upcoming holidays. These factors cause a brief pause in the market but there are still leads available and moves to be booked so it’s critical to adjust your marketing for the season.   Read more...

Past Customers are the Key to Future Business

November 08, 2018

Your potential customers will begin the hiring process by researching three or more movers. This includes seeking out online reviews and testimonials—often referred to as “social proof” to verify your company’s reputation.  In fact, 62 percent of homeowners turn to online reviews. And most importantly 83 percent of homeowners ask friends or family members for a referral. Read more...

A Customer-Focused Marketing Message Wins Business

November 06, 2018

Movers marketing to potential customers have a unique messaging challenge.  A homeowner only moves every 3-5 years. Unlike other industries that can build brand recognition and repeat purchases over years, you need to introduce your business with messaging that provides what the customer needs to make a decision to hire you in just one touch point. It is critical to make sure your message is customer-focused – what your customer needs and wants to see in order to make a decision. Read more...

Are Pending Leads Quality Leads? Get the Facts.

October 12, 2018

It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities. Read more...

The Secret to Better Timing: Introducing Daily Leads

October 04, 2018

Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving industry?     Read more...

Turn Excellent Customer Service into Future-Moves

February 07, 2018

Learn how providing great customer service can lead to more repeat moves and referrals from past customers. Read more...

Proactive Innovation: The Key to Moving Company Success

December 11, 2017

Using innovation to re-charge your moving business is the best way to continue to grow your business. Looking for new ways to adjust to customers needs and market to them is more important than ever. Take a look at how innovation can be used for mover marketing and how MovingLeads.com uses innovation to better serve you. Read more...

Top Cloud Based CRM & Logistics for Moving Companies

August 02, 2017

Moving companies can save money and time by moving logistics and CRM to the cloud. Here are some options we've researched for you. Read more...

Don't Lose the Momentum: Mover Marketing Tips for Fall

July 07, 2017

You've had a strong summer. Your staff is trained and ready to move. How do you keep the momentum up and phones ringing? Find out our top tips for Fall Mover Marketing. Read more...

Online Design Portal for MovingLeads.com Postcard Design

April 21, 2017

Our new online postcard design portal allows our moving company customers to quickly design and approve their custom postcards. Watch this video which walks you through the process, step by step. Read more...

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